Google AdWords is the biggest, the most powerful and the most productive marketing tool ever developed. This is also the main reason why so many people believe that it will generate traffic and conversion just by using the platform as they like. There isn’t needed anything else. However, this is just the first mistake you may be making right now. Google AdWords is the biggest, the most powerful and the most productive marketing tool ever developed. This is also the main reason why so many people believe that it will generate traffic and conversion just by using the platform as they like. There isn’t needed anything else. However, this is just the first mistake you may be making right now.
Yes, AdWords is the best platform, but it isn’t 100% automatized, so you will need to control, work with it and adjust it all in the goal of making more success with it. Here, we will discuss 3 most common mistakes with the platform in question and its solutions. A professional digital agency in Singapore will never make these mistakes, keep that in mind.
1. After your customized AdWords campaign, you don’t have to do anything else
Completely wrong! There are so many people and companies who believe that AdWords will do all hard work for them. The reality is slightly different. Yes, the platform will do most of the work on its own, but not all of it. Those who don’t know this fact will relax and wait for the results. Once they see poor achievements, they will blame the platform. It probably doesn’t work very well. Waiting for results is only recommended a few days after the ads have been placed and the campaign started.
Solution: You must analyze and adapt your strategy and campaign at least once per week. Twice per week is an ever better. This is an essential step in any campaign, regardless of the company, goals, and industry. Only then you will be ready to adjust the keywords and get more traffic, more consumers, and better sale.
2. More keywords equal more traffic
This is probably the most common mistake related to AdWords almost all users make. They believe that adding plenty of keywords will make search engines more prone for displaying their service or a product in the SERPs. After all, more keywords will give a much better explanation of the service and gather more visitors. It is logical consumption.
Solution: When you use too many keywords to make your product better known, you may be able to get more results in search results, but you won’t get more visitors. In more severe cases, search engines will rate poorly your product and even skip it! Google updated its policy and added new algorithm a few months ago that doesn’t prefer content filled with too many keywords. Why? This creates an illusion. A visitor will search for something and he will get your product displayed, but it doesn’t mean it is precisely what he has been looking for. The result is displayed only due to keywords that are similar to the search terms. The solution is to use 3-4 keywords. If you do so, search engines won’t rate your offer poorly and each person will get precisely what he has been looking for. A suitable number of keywords equals more traffic.
3. Landing page looks great, but I don’t get enough sales
If you get plenty of visitors and clicks, but your sales are still very low, there has to be something wrong with the platform. Almost all of you will think the same. AdWords isn’t working properly or they have some problem with your campaign. You will probably look for another platform, invest into it and you will get the same, poor results. One digital agency Singapore actually hires an entire team of employees to diagnose and solve this mistake!
Solution: The problem isn’t in AdWords, it is in your landing page. Let’s think straight for a moment. You get click-through and you get plenty of traffic, but you don’t get corresponding sales. Obviously, the platform is working properly. The problem is in the landing page. It usually has a poor quality and it cannot serve to the visitors what they are looking for. As such, they will simply skip your page and therefore skip your service or a product. The ultimate solution is to redesign the landing page as soon as you detect this problem.
The final thought
Each and every digital agency Singapore will tell you that they never make these mistakes and they are right! The mistakes look simple and they are easy to make, but they have a catastrophic effect on your sales and your business in general. According to an interesting survey, almost 70% of AdWords users make these 3 mistakes at least once. Some solve them, some don’t. Don’t even try to look for another platform due to these mistakes. AdWords is the best of the best and it well generates you the highest profit and the best traffic. Correct the issues and move on.