The Hub of Digital Marketing Known As Singapore

Gone are the days when people used to go to malls and shop offline. With the birth of the internet, everything has changed for its betterment. Nowadays, one can shop online sitting at the comfort of their homes. All they need is an internet connection. The trust and dependency of people on the internet are used by digital marketers to benefit their purpose. Previously, the internet was only a source of communication and getting information. But, now the times have changed. Marketers have made the internet their weapon to promote their brands and to sell their products.Gone are the days when people used to go to malls and shop offline. With the birth of the internet, everything has changed for its betterment. Nowadays, one can shop online sitting at the comfort of their homes. All they need is an internet connection. The trust and dependency of people on the internet are used by digital marketers to benefit their purpose. Previously, the internet was only a source of communication and getting information. But, now the times have changed. Marketers have made the internet their weapon to promote their brands and to sell their products.

What is Digital Marketing?

Digital Marketing is a broad term to use. It includes all the techniques and strategies used for online marketing. Businesses use digital marketing to promote their brands and products and to grab the attention of the consumers. It is a fairly new concept but an effective one. Proper use of digital marketing can take your business to new levels of success. All you have to do is think differently and come up with innovative ideas to promote your products which require some serious brainstorming.

Most of us may think that digital marketing refers to only one particular type of marketing. This is where you go wrong. Digital Marketing can be of various types.

Types of Digital Marketing

Digital Marketing is a collaboration of all forms of marketing and operating through various electronic devices. Let’s have a glance through the different types of digital marketing:

  1. Search Engine Optimisation (SEO): This is the most common type of digital marketing used. SEO helps to increase the visibility of your website on various search engines. It involves various techniques like to blogging, link building, on-site technical analysis and content creation.
  2. Pay per Click (PPC): It is popularly known as paid search. This process involves the placement of paid adverts on the right or above of your organic search results. The cost will be based on the competitiveness of the keyword that you are bidding on.
  3. Social Media: This is all about promoting and maintaining your brand image on popular social networking platforms like Facebook, Twitter, Pinterest and many others.
  4. Online Advertising: This refers to the advertisement of your product on other websites. Marketers buy a banner space on any famous website and pay the site owner for the same.
  5. Email Marketing: Email marketing is one of the oldest forms of digital marketing. It involves the delivery of targeted or personalized messages to the consumers at the right time. For example, brands like Flipkart, Amazon, etc. deliver emails to promote their products.
  6. Content Marketing: This kind of digital marketing use the art of storytelling to increase brand awareness and leave an impression on the minds of the targeted customers. It aims to build relationships with the customers rather than increasing the sales.

If you are planning your digital marketing strategy, make sure you keep these 6 types of digital marketing on your mind. Plan your strategy depending on the type you choose because each type has its own pros and cons.

Digital Marketing in Singapore

There are various reasons as to why the number of a digital agency in Singapore is increasing day by day. With a population of 5.26 million people, Singapore is called the hub of digital marketing. Singapore is known to have one of the finest internet infrastructures in the world. The internet speed in Singapore is 38mb per second. With such a fine infrastructure, it makes Singapore ideal for digital marketers who are in the quest of a South Asian country.

More than 90% of Singapore’s population is dependent on the internet and use popular social networks and other sites on a daily basis. This increases the scope of online marketing and makes digital marketing agency in Singapore as one of the most profitable and famous sectors. The marketing agencies in Singapore have more scope than other international agencies outside Singapore. Therefore, the international agencies are readily coming in to make most this readymade online market. In South Asia half of the online retail that takes place is because of Singapore alone. Now, can you imagine the power of digital marketing in Singapore?

Digital Marketing in Singapore has surely come a long way, and in the near future, it is sure to attract more businesses as well. The day is not far when Singapore will be the leading country in terms of digital marketing in the world.

Common Adwords Mistakes Made in Singapore

Google AdWords is the biggest, the most powerful and the most productive marketing tool ever developed. This is also the main reason why so many people believe that it will generate traffic and conversion just by using the platform as they like. There isn’t needed anything else. However, this is just the first mistake you may be making right now.¬†Google AdWords is the biggest, the most powerful and the most productive marketing tool ever developed. This is also the main reason why so many people believe that it will generate traffic and conversion just by using the platform as they like. There isn’t needed anything else. However, this is just the first mistake you may be making right now.

Yes, AdWords is the best platform, but it isn’t 100% automatized, so you will need to control, work with it and adjust it all in the goal of making more success with it. Here, we will discuss 3 most common mistakes with the platform in question and its solutions. A professional digital agency in Singapore will never make these mistakes, keep that in mind.

1. After your customized AdWords campaign, you don’t have to do anything else

Completely wrong! There are so many people and companies who believe that AdWords will do all hard work for them. The reality is slightly different. Yes, the platform will do most of the work on its own, but not all of it. Those who don’t know this fact will relax and wait for the results. Once they see poor achievements, they will blame the platform. It probably doesn’t work very well. Waiting for results is only recommended a few days after the ads have been placed and the campaign started.

Solution: You must analyze and adapt your strategy and campaign at least once per week. Twice per week is an ever better. This is an essential step in any campaign, regardless of the company, goals, and industry. Only then you will be ready to adjust the keywords and get more traffic, more consumers, and better sale.

2. More keywords equal more traffic

This is probably the most common mistake related to AdWords almost all users make. They believe that adding plenty of keywords will make search engines more prone for displaying their service or a product in the SERPs. After all, more keywords will give a much better explanation of the service and gather more visitors. It is logical consumption.

Solution: When you use too many keywords to make your product better known, you may be able to get more results in search results, but you won’t get more visitors. In more severe cases, search engines will rate poorly your product and even skip it! Google updated its policy and added new algorithm a few months ago that doesn’t prefer content filled with too many keywords. Why? This creates an illusion. A visitor will search for something and he will get your product displayed, but it doesn’t mean it is precisely what he has been looking for. The result is displayed only due to keywords that are similar to the search terms. The solution is to use 3-4 keywords. If you do so, search engines won’t rate your offer poorly and each person will get precisely what he has been looking for. A suitable number of keywords equals more traffic.

3. Landing page looks great, but I don’t get enough sales

If you get plenty of visitors and clicks, but your sales are still very low, there has to be something wrong with the platform. Almost all of you will think the same. AdWords isn’t working properly or they have some problem with your campaign. You will probably look for another platform, invest into it and you will get the same, poor results. One digital agency Singapore actually hires an entire team of employees to diagnose and solve this mistake!

Solution: The problem isn’t in AdWords, it is in your landing page. Let’s think straight for a moment. You get click-through and you get plenty of traffic, but you don’t get corresponding sales. Obviously, the platform is working properly. The problem is in the landing page. It usually has a poor quality and it cannot serve to the visitors what they are looking for. As such, they will simply skip your page and therefore skip your service or a product. The ultimate solution is to redesign the landing page as soon as you detect this problem.

The final thought

Each and every digital agency Singapore will tell you that they never make these mistakes and they are right! The mistakes look simple and they are easy to make, but they have a catastrophic effect on your sales and your business in general. According to an interesting survey, almost 70% of AdWords users make these 3 mistakes at least once. Some solve them, some don’t. Don’t even try to look for another platform due to these mistakes. AdWords is the best of the best and it well generates you the highest profit and the best traffic. Correct the issues and move on.